Importance of Real-Time Tracking For Food Delivery Services

Importance of Real-Time Tracking For Food Delivery Services

March 3, 2021

What is the importance of real-time tracking for food delivery services?

  1. Boosts customer satisfaction
  2. Quick identification of delivery delays
  3. Positive word of mouth
  4. Increased supply chain efficiency
  5. Eliminates costly logistic errors


Whether you own a small or large food business, you would understand that customers are demanding real-time tracking. In an era highly driven by e-commerce, the importance of real-time tracking for food delivery services presents numerous benefits for businesses and customers alike.

While the current pandemic has disrupted business across different sectors, the food industry saw a lucrative opportunity with real-time tracking for delivery services and its demand value. Customers expect utmost convenience when it comes to food delivery.

To make your delivery services more streamlined and competitive, choose the best courier service in the Philippines and leverage real-time tracking. This tool can accurately monitor and provide delivery fleet data as it is being moved through the supply chain.

To learn more about the importance of real-time tracking for food delivery services, read on.


Boosts Customer Satisfaction

Boosts Customer Satisfaction

Given the saturated market and ever-changing customer expectations, a poor food delivery experience can drastically damage your business. With this in mind, the question is in line with how to offer value-added services to customers that present a valuable return, or at the least prevent losses due to unhappy customers.

As the COVID-19 pandemic continues to persist, real-time tracking might just be the key ingredient to improve your revenue, not lag behind competitors, and boost customer satisfaction.

Increasing customer satisfaction allows for a decrease in the number of customers that opt to seek services/products from a competitor. Ensuring the security of goods and committing to timely delivery through real-time tracking pleases the customer. In the end, this will garner satisfied customers that generate revenue.

For example, if they’re ordering food, the real-time tracking system can give them information on the status of the delivery at any given time.

Quick Identification of Delivery Delays

Real-time tracking provides real-time fleet data. This means being provided with vital delivery information such as idling, speeding, and even potential delivery bottlenecks.

When you monitor the driver’s performance constantly, you will be able to identify potential delays such as traffic congestion, engine troubles, road accidents, and harsh weather conditions.

As an example, your food business would do well when you identify such delays and reconfigure delivery routes within transit. This would also enable you to inform the customer about the delay and lessen customer dissatisfaction.

Positive Word Of Mouth

Positive Word Of Mouth

It is a known fact that satisfied customers will mention the positive service they experienced to a peer. According to a study, 74% of customers are now trusting peer recommendations and are a key influencer in their purchasing decisions. Chances are real-time tracking can generate more revenue for your food delivery services as it directly translates to customer satisfaction.

This cycle is known as word-of-mouth marketing. Instead of doing the marketing yourself, you will have satisfied customers branding your service to other potential customers.

Increased Supply Chain Efficiency

A supply chain is composed of numerous entities. The supply chain can be categorized into producers, vendors, warehouses, transportation companies, distribution centers, and retailers. If just one of these entities is not working efficiently, then the rest of the succeeding operations may be impacted negatively.

Real-time tracking dives deeper than the road delivery process itself. With real-time tracking, the food supply chain will experience a significant increase in efficiency as it improves the visibility of products for you and your customers.

For instance, once a customer places an order, the real-time tracking system can notify you about where the order is in the distribution phase e.g. if it still being packed, being transported to the logistics hub, or if it has already been shipped out.

In the same manner, when a customer asks a question about their order, you can simply consult the same real-time tracking system and answer their queries.

Eliminates Costly Logistic Errors

Eliminates Costly Logistic Errors

One of the main advantages of investing in real-time tracking is that you can eliminate costly logistic errors.

During logistics, you can find costly errors almost anywhere, some can even come up unforeseen — from the order ticketing phase, additional fuel expenses of idle trips, false labor time claims, to miscommunications with customer addresses.

Real-time tracking can help cut down your expenses, as it allows both you and your customers to gain a better understanding of the order status. At the end of the food business owner, real-time tracking systems can provide you with information on the location of the driver, customer address, and even item specifications contained in it.

In the end, this allows you to reduce wrong product deliveries and additional costs spent on transportation.

Key Takeaway

In this guide, you have learned about the importance of real-time tracking for food delivery services. Although this tool is simple, it can be extremely beneficial for lowering costs, boosting customer satisfaction, and increasing supply chain efficiency.

If you haven’t yet invested in real-time tracking, it might be high time to reconsider your options. It may just be the key to help you garner more revenue despite the highly saturated food delivery service industry.

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